Writing

Notes on notification infrastructure

What sits between a send call and a delivered message: multi-tenant branding, real-time delivery, preferences, retries, and the parts nobody scopes up front.

Build vs. buy 10 min read

The notification system you didn't plan to build

Sending one email takes two lines of code. The system that grows around it takes months. A worked multi-tenant example where the messages wear your customers' brands, the arithmetic on why polling for an unread count gets expensive, and the case for each side.

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More coming. We write when we've learned something worth the read, usually out of building Elaan itself. In the meantime, the docs are the fastest way in.